NKD
Branding, UX, UI & Creative Direction
I spearheaded a major brand refresh for NKD to enhance their visual identity while preserving their brand essence.
Retaining the original logo shape, I introduced a dynamic three-colored gradient within it to symbolize NKD's distinctive approach of housing three agencies under one roof. This gradient became the core visual element of the brand, effectively communicating their integrated services.
Additionally, I revamped their illustration style and iconography, ensuring a cohesive and contemporary visual language that aligns with NKD's innovative spirit and diverse capabilities.
In addition to refreshing the brand identity, I also focused on enhancing the website's UX and UI. The objective was to create a clearer, more intuitive, and user-friendly experience. By streamlining navigation and improving the overall interface design, I ensured that the website effectively communicates NKD's brand values and services, making it easier for users to find the information they need.
Initial Wireframe
Refined Wireframe
GIFFs animation by Asia Ciesla, illustration assets by Viktoria Kurpas